Category: Textbooks

Building on the research-proven instructional techniques introduced in Knight’s Physics for Scientists and Engineers, College Physics: A Strategic Approach 3rd global edition (PDF) sets a new standard for algebra-based introductory physics — gaining widespread critical acclaim from university students and professors alike. The textbook, supplements, and optional Mastering Physics (not included

Nickels’ Understanding Business: The Core (PDF) reflects the latest business developments and practices including the Trans-Pacific Partnership post-financial crisis and recession, social/on-demand/mobile marketing, Affordable Care Act, Generation Z and more. Developed upon request of faculty, Understanding Business: The Core is a more brief value-priced 18-chapter version of the number 1

Statistics for the Behavioral Sciences 10e by Frederick J Gravetter, Larry B. Wallnau — Statistics is among the most practical and essential courses that you’ll take, and a major goal of this popular text is to make the task of studying statistics as simple as possible. Straightforward instruction, built-in studying aids,

Building on the grounds laid in the companion text Modern Engineering Mathematics, Advanced Modern Engineering Mathematics, 5th Edition, (PDF)  gives a comprehensive treatment of some of the advanced areas of mathematics that have applications in several fields of engineering, particularly as tools for computer-based system modeling, analysis, and design. The

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to