Category: Textbooks

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

Community Projects as Social Activism: From Direct Action to Direct Services (PDF) by Benjamin Shepard is an accessible and engaging ebook that will get today’s students excited about the very real prospect of achieving positive, lasting change within their communities. It outlines a distinct approach to community practice born out

Kumar’s Clinical Molecular Medicine: Principles and Practice (PDF) is very easy to read, yet quite comprehensive. This ebook is the perfect introduction to the molecular basis of disease and the novel treatment options that have become available. Clinical Molecular Medicine: Principles and Practice (ebook) presents the latest scientific advances in

Full of diverse, relevant, and current real-world applications that students can relate to, Waner & Costenoble’s FINITE MATHEMATICS 7th Edition (PDF), helps your college students see the relevance of mathematics in their everyday lives. A large number of the applications are based on very real, referenced data from economics, business,

Integrating innovative treatment of macroeconomic concepts with the clearest presentation of long-run growth theory, Jones provides college students an available and truly modern introduction to the field. With new primers, important updates on the outcome of the great recession, and over 90 updated charts and tables, Macroeconomics, 4th Edition, (PDF)