Category: Textbooks

Boone’s Contemporary Marketing, 17th Edition, (PDF) is the proven, premier teaching and learning resource for initial marketing courses. The authors offer thorough coverage of essential marketing principles, discovering all components of the marketing mix, and offering practical guidance to help business students prepare for successful marketing careers. This trusted textbook

STAT2: Modeling with Regression and ANOVA, 2nd edition, (PDF) introduces students to statistical modeling ahead of what they have learned in a Stat 101 college course or an AP Statistics course. Building on fundamental concepts and methods learned in that course, STAT2 encourages students to evaluate richer datasets that include

A Concise Introduction to Ethics, Illustrated Edition, (PDF) provides a condensed and exceptionally well-written introduction to the important moral theories. Based on Russ Shafer-Landau’s best-selling primer on ethical theory, The Fundamentals of Ethics, this concise volume retains the longer one’s content advantage over competing ebooks by addressing issues that other

Develops Professional Communication Skills Ensuing in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another radical change: the rise of mobile communication. In Excellence in Business Communication, 12th Global Edition, (PDF) of Boveé and Thill’s, the most recent and

Through his teaching, his etextbook, and his online blog, award-winning teacher Michael D. Johnson sparks interest in human biology by connecting basic biology to real-world issues that are relevant to your real life. Using extensive online support and a storytelling approach, Human Biology: Concepts and Current Issues, 8th Edition (global)