Category: Textbooks

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

Introduction to Research Methods and Data Analysis in the Health Sciences (PDF/AZW3) offers a balanced blend of quantitative research methods and the most commonly used techniques for collecting and evaluating data in the health sciences. Highly practical in nature, the ebook guides you, step-by-step, through the research process, and includes

Significantly revised and updated with new real-world examples, exercises, and applications, this Microeconomics: Theory and Applications with Calculus 4th edition (global edition) remains the premiere microeconomics textbook to marry formal theory with robust, thoroughly analyzed real-world problems. Intended as an intermediate microeconomics etextbook, Perloff introduces economic theory through a combination

House’s Descriptive Inorganic Chemistry, 3rd Edition, provides thoroughly updated coverage of the reactions, synthesis, and properties of elements and inorganic compounds. Ideal for the 1-semester (ACS-recommended) sophomore or junior level course in descriptive inorganic chemistry, this resource offers a readable and engaging survey of the broad spectrum of topics that

A conceptual framework for understanding the world of biology. Campbell Biology: Concepts & Connections 9th edition (PDF) continues to introduce pedagogical innovations, which motivate science students not only to learn but also to engage with biology. This best-selling etextbook is designed to help college students stay focused with its hallmark