Category: Textbooks

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

This title analyses the bioethical issues in congenital heart disease and other difficult pediatric cardiology and cardiac surgical situations. It offers considered opinions and recommendations as to the preferred actions to take in these cases, highlighting the importance of making informed decisions that are bioethically sound and doing so using considered

The most trusted anthology for balanced selections, complete works, and helpful editorial apparatus, The Norton Anthology of American Literature, 9th Edition, (PDF) includes a cover-to-cover revision. The updated 9th Edition introduces new General Editor Robert Levine and three new-generation editors who have revitalized the volume across the centuries. Fresh scholarship,

Perform an accurate, efficient, and effective physical examination with confidence. Bates’ Guide to Physical Examination and History Taking 12th edition (PDF) provides step-by-step, authoritative guidance on performing the patient interview and physical examination, applying shared decision-making, clinical reasoning, and other core assessment skills—all based on a firm understanding of clinical

This ebook, Snapshots of Hemodynamics: An Aid for Clinical Research and Graduate Education 3rd Edition (PDF) is written in the same quick-reference style as its predecessor to help clinical and basic researchers, as well as graduate students, understand hemodynamics. Hemodynamics makes it possible to characterize, in a quantitative way and often