Category: Textbooks

Air safety is right now at a point where the chances of being killed in an aviation accident are far lower than the chances to winning a jackpot in any of the major lotteries. However, keeping or improving that performance level requires a critical analysis of some events that, despite

Animal Influenza Virus: Methods and Protocols, 3rd edition, (ePub/PDF) aims to offer new and updated methods on animal influenza viruses together with more advanced protocols that will guide the reader in designing research. Chapters describe influenza in peridomestic animals, marine mammals, savian influenza, equine influenza, hemagglutination, swine influenza, genome sequencing,

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

Gain an understanding of how econometrics can answer today’s questions in policy evaluation, business, and forecasting with Wooldridge’s Introductory Econometrics: A Modern Approach, 7th edition (PDF). Unlike traditional textbooks, this ebook’s professional, yet practical, approach demonstrates how econometrics has moved beyond a set of abstract tools to become genuinely useful

Advanced Thermoelectrics (PDF) offers an overview on nanostructured thermoelectric materials and devices, including fundamental concepts, device contacts and stability, synthesis techniques and potential applications, particularly in solar energy conversion and waste heat recovery. The contents emphasize on thermoelectric devices made from nanomaterials with high thermoelectric efficiency for use in large