Category: Textbooks

Carbon Dioxide Sensing: Fundamentals, Principles, and Applications (PDF) provides the reader with a profound knowledge of fundamental principles, properties and preferred applications of diverse kinds of CO2 measurement. It demonstrates the advantages, disadvantages and limitations of several methods and gives a thorough overview of both possible applications and corresponding boundary

Campbell Biology in Focus, 2nd Edition, (PDF) emphasizes the essential concepts, content, and scientific skills needed for success in the college introductory course for biology majors. Campbell Biology in Focus 2e PDF is the best-selling “short” etextbook for the introductory college biology course for science and non-science majors. Every unit

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

The key to marketing is satisfying and understanding consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with users, customers, or clients. This ebook, The Routledge Companion to Consumer Behavior (PDF) promises to be a contemporary classic. It brings together an international set of scholars,

Compelling readings. Innovative writing assignments. Research-based explanations and exercises. Flemming’s Reading For Results, 13th Edition, (PDF) includes all the trademark features you’ve come to expect from this leader in developmental reading instruction. Known for her ability to turn abstract reading theory into concrete reading practice, Laraine Flemming is back with