Category: Textbooks

This exceptionally brief volume offers a rich survey of the field’s fundamental research and concepts at a matchless price—with formats for less than $10! The textbook also comprises of a robust media and supplements package for college students and instructors, including LaunchPad. No other textbook/media resource for the course provides

Retailing Management 9th edition (PDF) ebook places critical and practical emphasis on 5 new exciting developments in retailing’s global, high tech, growth industry: (1) big data and analytical methods for decision making, (2) communicating with customers and enhancing the shopping experience with smartphones and social media, (3) using mobile channels

Inorganic Reaction Mechanisms, Volume 70 is the latest volume in the Advances in Inorganic Chemistry (PDF) series that presents timely summaries of current progress in inorganic chemistry, ranging from bio-inorganic to solid state studies. Topics covered in this updated volume include The Kinetics and Mechanism of Complex Redox Reactions in

From reading news on tablets to video calling on smartphones, digital media has transformed the ways in which we communicate. Placing merging at the center of the discussion, Pavlik/McIntosh’s Converging Media: A New Introduction to Mass Communication, 5th Edition, (PDF) uses the technologies we employ every day to explain our

From debt, climate change, and refugee crises to energy security, terrorism, and environmental disasters, the events that lead nightly newscasts and guide public policy demand an international perspective. In the 20th century, the world sought solutions through formal institutions of international governance such as the World Bank, the United Nations,