Category: Textbooks

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

Structural Dynamics: Concepts and Applications (PDF) emphasizes on dynamic problems in civil, mechanical and aerospace engineering through the equations of motion. The text describes structural response from dynamic loads and the modeling and calculation of dynamic responses in structural systems. A number of applications is included, from various engineering disciplines.

This considerably expanded and the newest edition of the bestselling HIMSS Dictionary of Health Information and Technology Terms, Acronyms and Organizations, 5th Edition, (PDF) has been developed and extensively reviewed by a strong team of industry experts. The 5th edition of this dictionary works as a quick reference for students,

Managing Universities (PDF) asks how modern universities are managed and organized, and questions whether 30 years of university reforms have led to stronger managerial structures and leadership control. Moreover, it asks whether current organizational and decision-making structures can be described by public reform policies. The ebook offers an empirically grounded,

Highlighting modern fundamentals of the theory of finance, Corporate Finance, 8th Canadian Edition, (PDF) provides corporate finance as the collaboration of a small number of powerful and integrated institutions. Ross develops the key concepts of modern finance: arbitrage, efficient markets, agency theory, options, net present value, and the trade-off between