Category: Textbooks

Hybrid Composite Precast Systems: Numerical Investigation to Construction, (PDF) emphases the design and construction of novel composite precast frame systems that allow almost effortless erection and structural efficiency. The precast frame systems discussed in the ebook are similar to that of steel frames, but propose similar savings to concrete frames. The

Essentials of Strategic Management: The Quest for Competitive Advantage 4th edition (PDF) presents a conceptually strong treatment of strategic management principles and analytic approaches that features timely examples, straight-to-the-point discussions, and an amazing writing style that captures the interest of college students. The Essentials of Strategic Management 4th edition is

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some

Principles of Marketing, 7th edition (PDF) keeps pace with a rapidly changing field, focusing on the ways brands capture and create value. Practical content and linkage are at the heart of this seventh edition. Real international and local examples bring ideas to life and new feature ‘linking the concepts’ helps

A focused, invaluable guide to nonprofit legal terminology and definitions The Bruce R. Hopkins Nonprofit Law Dictionary (PDF) is a thorough professional reference for the definitions and terminology surrounding the law of tax-exempt organizations. Expert author Bruce R. Hopkins, the country’s leading expert in nonprofit law, draws upon more than