Category: Textbooks

Cultural Anthropology: Global Forces, Local Lives, 3rd edition (PDF) presents all the key areas of cultural anthropology as well as providing original and nuanced coverage of current and cutting-edge topics. An exceptionally clear and readable introduction, it helps college students understand the application of anthropological concepts to the contemporary world

This PDF ebook, Introduction to Linear Programming with MATLAB, is based on the lecture notes of the authors delivered to the computer students at the Institute of Science, Banaras Hindu University, India. It covers simplex, two-phase method, duality, complementary slackness, dual simplex, revised simplex, transportation and assignment problems with a good

The focus of Hilton/Platt’s Managerial Accounting, 12th edition, (PDF) is on teaching students to use accounting information to best handle an organization. Consistent with the practice Ron Hilton pioneered in the first edition, every chapter is written around a realistic business or focus company that guides the reader through the

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

Offers the framework to go from inquiry to understanding Psychology: From Inquiry to Understanding, 4th Edition, (PDF) empowers students to implement scientific thinking to the psychology of their daily lives. Authors Steven Lynn, Scott Lilienfeld, and Laura Namy introduce six codes of scientific thinking that serve as a clear framework