Category: Textbooks

Practical, easy to read textbook with a managerial approach to operations management Operations Management: Processes and Supply Chains 12th edition (PDF) provides college students with a comprehensive framework for addressing operational process and supply chain issues and uses a very systemized approach while focusing on issues of current interest. The

A solid foundation in the basics of C++ programming will allow college students to create elegant , efficient code ready for any production environment Learning basic logic and fundamental programming techniques is essential for new programmers to succeed. A distinctive, clear and fundamentals-first approach, concise writing style characterize Liang’s Introduction

Richard T. Schaefer’s Sociology Matters 6th edition (PDF) is a concise introduction to the discipline of sociology. Schaefer’s characteristic straightforward style, a great and streamlined design, and highly focused coverage make it the perfect ultra-brief, affordable, introductory textbook for instructors who use a variety of materials in their course. College

In an age of big data and data analytics, how can managers make decisions based on almost indefinite information, not to mention hiring and retaining individuals with the needed data analytics skills? Essentials of Business Research Methods, 4th Edition, (PDF) explains research methods and analytical techniques for people who aren’t

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as