Category: Textbooks

The goal of every marketer is to create more value for customers. The authors of this new Principles of Marketing, 7th European Edition (PDF) by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy have aimed to create more value for the reader by building on a classic marketing textbook with

Nursing Informatics and the Foundation of Knowledge 4th Edition (PDF) teaches nursing students current issues, the history of healthcare informatics, basic informatics concepts, and health information management applications. This comprehensive downloadable textbook includes the building blocks of informatics through complicated topics such as bioinformatics, data mining, and system development. The

Keeping the high standard of quality that made priors editions so successful, this completely revised and updated text includes the most recent advances in basic and clinical immunology-emphasizing diagnostic and clinical applications in addition to state-of-the-art discussions of the principles and strategies for modulation of the immune response and treatment

Incorporates globalization and culture change in each chapter. Bonvillain’s Cultural Anthropology, 3rd Edition, (ePub/PDF) introduces students to the conceptions and methods that anthropologists bring to the study of cross-cultural diversity. Nancy Bonvillain brings the learning of cultural anthropology to life by motivating students to see what is going on in

There are more than 63,000 new cases of endometrial and uterine cancer each year in the United States of America, up from approximately 41,000 when the 1st edition of Uterine Cancer was published in 2009. An ebook focusing on these cancers was timely, with emergent sophistication in diagnosis increasingly impacting