Category: Textbooks

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

Fluid Mechanics (PDF) by Hibbeler is intended for use in Fluid Mechanics courses found in General Engineering, Civil and Environmental, and Engineering Technology and Industrial Management departments at the undergraduate or graduate level. It also serves as a suitable reference and introduction to Fluid Mechanics principles. The best-selling and well-known

Neurology – as only Harrison’s can cover it – Neurology in Clinical Medicine 4th edition Featuring a superb compilation of chapters related to neurology derived from Harrison’s Principles of Internal Medicine, 19th Edition (including content from the acclaimed Harrison’s DVD), this concise, full-color clinical companion titled Harrison’s Neurology in Clinical Medicine

The ebook, Psychological Studies of Science and Technology, (PDF) provides a significant contribution to scholarship on the psychology of science and the psychology of technology by revealing a range of theory and research distinguished as psychological studies of science and technology. Science and technology are core to almost all domains

Computers are at the center of almost everything related to audio. Whether for recording in the studio, synthesis in music production, or mixing in live sound, the computer plays an essential part. Audio effects plug-ins and virtual instruments are implemented as software computer code. Music apps are computer programs run