Category: Textbooks

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

This edited volume, Eye Movement Research: An Introduction to its Scientific Foundations and Applications (PDF) presents fundamentals as well as applications of oculomotor methods in clinical and industrial settings. The topical spectrum covers 1.) basics and background material, 2.) methods such as recording techniques, markov models, pupillometry, Lévy flights, and

Temporality (PDF) comes as part of a broader project the first editor is developing in collaboration with the other two, targeting critically to articulate the central philosophical issue of time and temporality with Cultural Psychology and relevant areas in its frontier. Similarly, to the former milestone in this effort—Otherness in

The new, Diagnostic and Therapeutic Procedures in Gastroenterology: An Illustrated Guide 2nd edition (PDF) provides a comprehensive overview of procedures for the gastrointestinal tract. The volume describes the contraindications, indications, and precise method of a procedure, under normal anatomical conditions and when the gastrointestinal tract is surgically altered. In addition

Concepts in Biology, 14th Edition, (PDF) is a relatively concise introductory general biology text written for students with no prior science background. The authors attempt to use the most accessible vocabulary and writing style possible while still keeping scientific accuracy. The textbook includes all the main areas of study in