Category: Textbooks

A simple English guide to intellectual property law Whether you are in the world of creative arts or business, you need to understand the laws that govern your work. But given the complex terminology that surrounds patents, trademarks, copyrights, and other intellectual property rights, this isn’t easy. Enter, Patent, Copyright

Explore cultural anthropology and its relevance in today’s world with Susan Andreatta and Gary Ferraro’s CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE, 10th Edition (PDF). This contemporary ebook provides very interesting real-world examples and applications of the practices and principles of anthropology, helping students and readers appreciate other cultures as well as

The Fungal Cell Wall: An Armour and a Weapon for Human Fungal Pathogens (PDF) shows, that the fungal cell wall is important for the ecology and biology of all fungi and especially for human fungal pathogens. Students will learn, that the composition of the fungal cell wall is a different structure,

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as