Category: Textbooks

Think critically, analyze objectively, and judge soundly when you know the right questions to ask. Asking the Right Questions: A Guide to Critical Thinking 12th edition (PDF) bridges the gap between blindly accepting information or simply memorizing and the greater challenge of critical analysis and synthesis. Authors M. Neil Browne

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

The eBook by Harley and Miller, Zoology 10th edition (PDF) continues to offer students an introductory general zoology textbook that is manageable in size and adaptable to a variety of course formats. It is a principles-oriented textbook written for the non-majors or the combined course, presented at the sophomore or

At a time when the proof is stronger than ever that human activity is the key cause for global climate change, William Ruddiman’s revolutionary textbook returns in a thoroughly updated new edition. Earth’s Climate: Past and Future, 3rd Edition, (PDF) provides a clear, engaging, objective portrait of the current state