Category: Textbooks

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Davis/Landrum provides strategies for success that will allow students to gain their career goals, whatever they may be. The Psychology Major: Career Options and Strategies for Success 5th Edition, (PDF) provides basic tips and advice that can be useful to all college students, but especially helpful for psychology majors. This ebook

This fully revised edition of Fundamentals of Diagnostic Radiology 4th edition (PDF) conveys the essential knowledge needed to understand the clinical application of imaging technologies. An ideal tool for all radiology students and residents, it covers all subspecialty areas and current imaging modalities as uses in neuroradiology, breast, chest, musculoskeletal

At the heart of Microbiology: The Human Experience, Preliminary Edition, (PDF) are case histories that put basic concepts in a real-world context. The bones are the steady structure of learning objectives, summaries, and questions that support the clear, accurate, and organized presentation of the content. Its a Case-History based approach.