Category: Textbooks

Marshall/Johnston’s Marketing Management, 2nd Edition, (PDF) has taken great effort to represent marketing management the way it is practiced in successful organizations today. Given the intense changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organization and its

Chemical Engineering Computation with MATLAB® presents basic to advanced levels of problem-solving techniques using MATLAB as the computation environment. The PDF ebook provides examples and problems extracted from core chemical engineering subject areas and presents a basic instruction in the use of MATLAB for problem solving. It provides many examples

This ebook, Scientific Pollyannaism: From Inquisition to Positive Psychology (PDF) argues that the story of the orphan girl Pollyanna (namely, her strategy of playing the “glad games” to manage abuse, loss, and social prejudice) serves as a framework for scrutinizing historical forms of Western scientific Pollyannaism. The author explores Pollyannaism

The prior edition of this ebook was based on a simple but important philosophy: provide a practical and latest resource for the practicing surgeon detailing the particular needs and special considerations surrounding the surgical care of children. Fundamentals of Pediatric Surgery 2nd Edition (PDF) stays true to the philosophy of the