Category: Textbooks

In Strategic Management of Market Niches (PDF) by Gorazd Ocvirk builds a comprehensive model for the strategic management of market niches and offers a framework for the construction of a strategic management theory of market niches. Centered on the current state of research on the niche topic within, strategic management

Applying mechanical ventilation principles to patient care, Pilbeam’s Mechanical Ventilation: Physiological and Clinical Applications, 5th Edition, (PDF) helps you provide appropriate, safe, and compassionate care for patients requiring ventilatory support. A focus on evidence-based practice includes the latest techniques and equipment, with complex ventilator principles simplified for optimal learning. This

Familiarizes College Students with Global Marketing and the Global Business Environment – Marking the 20th anniversary of this series of textbooks, this Global Marketing 9th global edition (PDF) by Keegan and Green builds on the tradition and successes of previous editions. Its strategic and environmental approach outlines the major dimensions

Real-world applications in Financial Markets and Institutions 9th global edition (PDF) help university students navigate the shifting financial landscape – Financial Markets and Institutions 9e (global) takes a practical approach to the changing landscape of financial institutions and markets. Best-selling authors Stanley G. Eakins and Frederic S. Mishkin use core