Category: Textbooks

Tepperman/Meredith’s Consumer Society, (PDF) offers the clearest, most comprehensive examination of consumerism and consumer behavior presently available. Taking an intersectional and interdisciplinary approach and drawing on insights from a broad range of fields, including sociology, market research, psychology, economics, history, and philosophy, the authors consider the roots, current state, and

How do we know what part a particular gene has? How do some genes handle the expression of others? How do genes interact to form gene networks? With its exceptional integration of genetics and molecular biology, Genetic Analysis, 3rd Edition, (PDF) explores fascinating questions such as these, describing how our

Comprehensive and extensive, Democratic Law in Classical Athens (PDF) provides a new perspective for seeing a legal system that was democratic in a way only the Athenians could achieve. The democratic legal system made by the Athenians was completely controlled by ordinary citizens, with no lawyers, judges, or jurists involved.

This comprehensive and practical handbook provides step-by-step instruction, guiding entrepreneurs of innovative technology startups all the way from idea to profitability. With its easy-to-follow format targeted at both experienced and also novice entrepreneurs, Szycher’s Practical Handbook of Entrepreneurship and Innovation (PDF) covers all legal, technical, financial and governmental hurdles facing startups.