Category: Textbooks

Essential Cell Biology 4th edition (PDF) etextbook provides a readily accessible introduction to the central concepts of cell biology. And its clear, clear writing and exceptional illustrations make it the ideal textbook for a first course in both cell and molecular biology. Molecular details have been kept to a minimum.

The broad foundation of this ebook is laid on the conceptual discussions on consumer theories and applied arguments on changes in consumer behavior. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, (PDF) discusses the behavioral impact of consumes on marketing decisions across the business cultures, and evaluates the

For freshman/sophomore, 2 semester/2-3 quarter courses covering finite mathematics and/or calculus for students in social sciences, economics, business, or life sciences. Barnett/Ziegler/Byleen Basic Business Statistics 13th global edition (PDF) is designed to help business students help themselves succeed in the course. This textbook offers more built-in guidance than any other

Introduce your students to strategic management with the market-leading textbook, Strategic Management: Concepts and Cases: Competitiveness and Globalization 12th edition (PDF) that sets the standard for the course area. Written by respected scholars who have taught strategic management at all educational levels, Hitt, Ireland, and Hoskisson’s latest 12th edition provides a