Category: Textbooks

Assist all students to learn how to create value through customer connections and engagement In an increasingly, fast-changing digital and social marketplace, it’s more important than ever for marketers to develop significant connections with their customers.  Kotler & Armstrong’s Principles of Marketing, 17th edition, (PDF) helps marketing students understand today’s

Analytical Techniques in Electromagnetics (PDF) is designed for scientists, researchers, and engineers searching for analytical solutions to electromagnetic (EM) problems. The techniques presented offer exact solutions that can be used to validate the accuracy of approximate solutions, provide better insight into actual physical processes, and can be used in finding

This advanced undergraduate Analytical Mechanics (PDF) textbook begins with the Lagrangian formulation of Analytical Mechanics and then passes directly to the Hamiltonian formulation and the canonical equations, with constraints incorporated through Lagrange multipliers. Hamilton’s Principle and the canonical equations remain the basis of the remainder of the text. Topics considered

The Advanced Financial Accounting 12th edition (PDF) is a comprehensive, up-to-date, and highly illustrated 4-color presentation of the reporting and accounting principles and procedures used in a variety of business entities. Every day the business press carries stories about the complexities of modern business entities and college students must know