Category: Textbooks

The West in the World Vol 1, 5th edition, (PDF) is also a first in the learning and teaching of Western Civilization. Its groundbreaking web-based digital solution, its unique mid-length, clear and lively narrative, and its rich, outstanding visuals create a unique learning and teaching environment propelling greater student success

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

From debt, climate change, and refugee crises to energy security, terrorism, and environmental disasters, the events that lead nightly newscasts and guide public policy demand an international perspective. In the 20th century, the world sought solutions through formal institutions of international governance such as the World Bank, the United Nations,

Real people making real choices Marketing: Real People, Real Choices, 9th Global Edition (PDF) is the only textbook to introduce marketing from the view of real people, who make real marketing decisions, at leading companies daily. Relevant, timely, and dynamic, this reader-friendly text shows readers how marketing concepts are applied,