Category: Textbooks

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

EasyWriter with Exercises 6th Edition (PDF) is a little handbook offering reliable, easy-to-find writing advice for university and beyond, in an easy to use and affordable format. This latest new edition recognizes that writing today is increasingly digital and multi-modal, and also offers more support for writing academic and real-world

Nivaldo’s Introductory Chemistry 5th edition (PDF) continues to foster deep engagement in the course by showing how chemistry manifests in your daily life. Best selling author Nivaldo Tro draws upon his classroom experience as an award-winning instructor to extend chemistry from the laboratory to your real world, with relevant applications

Nationally recognized as the definitive guide to clinical nursing skills, The Royal Marsden Manual of Clinical Nursing Procedures 9e (PDF) has provided important nursing knowledge and up-to-date information on nursing skills and procedures for more than 30 years. Now in its 9th edition, this full-colour manual offers the underlying theory