Category: Textbooks

The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyze market data. This new

The Human Behavior in the Social Environment 4th edition (PDF) takes a life course perspective to give a concise, compact treatment of human behavior. This edition includes the DSM – 5, the 2015 EPAS competencies, and a new chapter that explores the future of social work and some of the

Data Mining: Practical Machine Learning Tools and Techniques, 4th Edition, (PDF) offers a thorough grounding in machine learning concepts, together with practical advice on applying these tools and techniques in real-world data mining situations. This highly awaited 4th edition of the most acclaimed work on data mining and machine learning

This updated Anatomy: A Photographic Atlas 8th edition (PDF) features outstanding full-color photographs of actual cadaver dissections with accompanying diagnostic images and schematic drawings. Depicting anatomic structures more realistically than illustrations in traditional atlases, this proven resource shows college students exactly what they will see in the dissection lab. Chapters