Category: Textbooks

Assist all students to learn how to create value through customer connections and engagement In an increasingly, fast-changing digital and social marketplace, it’s more important than ever for marketers to develop significant connections with their customers.  Kotler & Armstrong’s Principles of Marketing, 17th edition, (PDF) helps marketing students understand today’s

This ebook, Rethinking Sport and Exercise Psychology Research: Past, Present, and Future (PDF) provides a comprehensive historical account of the evolution of Sport and Exercise Psychology research, charting the progression of the field from the early days when well-controlled experimental research was the standard, to the subsequent paradigm war between

Magrab‘s Advanced Engineering Mathematics with Mathematica®, (PDF) provides advanced analytical solution methods that are used to solve boundary-value problems in engineering and combines these methods with Mathematica procedures. It stresses the Sturm–Liouville system and the generation and application of orthogonal functions, which are used by the separation of variables method

Coherent Structures in Granular Crystals: From Experiment and Modelling to Computation and Mathematical Analysis (PDF) summarizes many fundamental developments at the interface of granular crystals and the mathematical and computational analysis of some of their key localized nonlinear wave solutions. The subject presents a combination of the appeal of granular