Category: Textbooks

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

Packed with the latest research and examples, bestselling Communication Between Cultures 9th Edition (PDF) equips readers with a deep understanding and appreciation of various cultures while helping them develop practical communication skills. Part I presents the study of communication and culture; Part II emphasizes the ability of culture to shape

International GAAP 2021 (PDF) is a comprehensive guide to interpreting and applying International Financial Reporting Standards (IFRS). By setting IFRS in a related business context, it offers insights on how complicated practical issues should be resolved in the real world of global financial reporting. This ebook is an essential tool

Red Blood Cell Membranes, Structure, Function, Clinical Implications, (PDF) is dedicated to the red blood cell membrane, its function and structure, and abnormalities in disease states. It provides a well-documented and well-illustrated comprehensive picture of clinical manifestations of red blood cell disorders. NOTE: The product only includes the ebook, Red