Category: Textbooks

The key to marketing is satisfying and understanding consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with users, customers, or clients. This ebook, The Routledge Companion to Consumer Behavior (PDF) promises to be a contemporary classic. It brings together an international set of scholars,

Interested in a practical outline of the human service profession? If the response’s yes, then An Introduction To Human Services 9th Edition (PDF) is for you. Drawing on their broad experience, the authors define human services, study the historical development of advocacy, and examine service delivery models and processes. They

Bridging the gap between clinical practice and science, The Bethesda Handbook of Clinical Hematology, 4th Edition, (PDF) provides up-to-date, concise, coverage of “need to know” information on the diagnosis and treatment of bone marrow and blood disorders. Written by internationally recognized experts and senior fellows at the National Institutes of

A thorough exploration of diversity and social justice within the field of social work Multicultural Social Work Practice: A Competency-Based Approach to Diversity and Social Justice, 2nd Edition (PDF) has been aligned with the Council on Social Work Education’s 2015 Educational Policy and Standards and includes the National Association of