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marketing an introduction 13e
marketing an introduction 13th

Marketing: An Introduction 13th edition (Global) – eTextBook

An introduction to the world of marketing using a practical, proven, and engaging approach. For undergraduate courses on the Principles of Marketing.

eBook details

  • Authors: Gary Armstrong, Philip Kotler
  • Series: Marketing: An Introduction
  • File Size: 101 MB
  • Format: PDF
  • Length: 645 pages
  • Publisher: Pearson; 13th edition (February 6, 2016)
  • Language: English
  • ISBN-10: 013414953X / 1292146508
  • ISBN-13: 9780134149530 / 9781292146508

Original price was: $143.00.Current price is: $12.00.

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