Dr. Dhruv Grewal (Ph.D. from Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His teaching and research interests focus on direct marketing/e-business, global marketing, retailing, pricing and value-based marketing strategies. He was ranked 1st in the marketing field in terms of publications in the top-6 marketing journals during the 1991-1998 period and again for the 2000-2007 period. He has published over 110 articles in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Retailing, and Journal of the Academy of Marketing Science, as well as many other journals. He was awarded the Academy of Marketing Science Cutco/Vector Distinguished Educator Award in May 2010, 2010 Lifetime Achievement Award in Retailing (American Marketing Association Retailing SIG), 2012 Lifetime Achievement Award in Pricing (American Marketing Association Retailing & Pricing SIG), 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the . He is a “Distinguished Fellow” of the Academy of Marketing Science.

Grewal has taught executive seminars/courses and/or worked on research projects with numerous firms, such as ExxonMobil, Motorola, Dell, IRI, Radio Shack, Telcordia, TJX, Khimetriks, Profit-Logic, Monsanto, Ericsson, Council of Insurance Agents & Brokers (CIAB), Met-Life, AT&T, Nextel, McKinsey, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, Esso International, Asahi and numerous law firms. He has also taught seminars in Europe, USA and Asia.