Dr. John Lannon is Professor Emeritus and former Director of Writing at the University of Massachusetts, Dartmouth, where he developed the undergraduate major in professional writing and co-developed the M.A. program in professional writing. He holds a B.S., M.A. & Ph.D. from the University of Massachusetts, Amherst, and received a Fulbright Lectureship and an NDEA Fellowship. John worked 4 years in biomedical science and technology with the U.S. Air Force, and 3 more years in medical laboratories. In addition to 5 textbooks in rhetoric, business communication, and technical communication, he is the author or coauthor of many book reviews, scripted training, environmental publications, and instructional software. He has served as a communications and training consultant in government, business, and education.