The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s
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In Malignant Growth: Creating the Modern Cancer Research Establishment, 1875–1915, (PDF) Alan I Marcus examines a comparatively understudied period in the history of cancer by giving a careful investigation of the first public crusade to find the cause of cancer. The search for cancer’s cause during the stimulating era of
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Cultural Anthropology: Global Forces, Local Lives, 3rd edition (PDF) presents all the key areas of cultural anthropology as well as providing original and nuanced coverage of current and cutting-edge topics. An exceptionally clear and readable introduction, it helps college students understand the application of anthropological concepts to the contemporary world