Category: E-Books

This volume, Emerging Genres in New Media Environments (PDF) explores cultural innovation and transformation as revealed through the emergence of new media genres. New media have enabled what impresses most observers as a dizzying proliferation of new forms of communicative interaction and cultural production, provoking multimodal experimentation, and artistic and

Amphibian Evolution (PDF) focuses on the first vertebrates to occupy land and their long journey to become fully independent from the water. It tracks the origin of tetrapod features and tries to describe how and why they transformed into organs that permit life on land. Though the major frame of

Kotler & Keller’s Framework for Marketing Management 6th global edition is a concise, streamlined version of Kotler and Keller’s 15th edition of Marketing Management, a comprehensive look at marketing strategy. The textbook’s efficient coverage of current marketing management practices makes for a somewhat short yet thorough textbook that provides the

Marketing Strategy and Competitive Positioning 6th edition (PDF) deals with the process of implementing and developing a marketing strategy. The ebook focuses on competitive positioning at the heart of marketing strategy and includes an in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily

Adapted from Henslins best-selling comprehensive textbook, Henslin’s Sociology: A Down-To-Earth Approach Core Concepts 6th edition (PDF) provides in-depth coverage of 10 high-priority topics that are the foundation of many introductory sociology courses. This unique PDF etextbook offers an economical and concise format without sacrificing depth of coverage. Unlike a “brief”