Category: E-Books

Managerial accounting taught through real-world business application Braun/Tietz’s bestseller, Managerial Accounting, 5th Edition (PDF) helps accounting students see how managerial accounting notions are used in business to make decisions. By providing actual accounting decisions made in companies like Macy and Target’s, the textbook’s concise coverage of the core concepts better

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

The Intersections of Whiteness, (PDF) brings together scholars from different disciplines to shed light on these manifestations in the United Kingdom, the US, Germany and South Africa. Relating methodology stemming from critical race theory’s investment in intersectionality, the contributions of this edited collection emphasise on specific intersections of whiteness with

Now in an extensively revised Introducing Public Administration 9th edition (PDF) provides college students with the conceptual foundation they need while introducing them to important trends in the discipline. Known for its witty and lively writing style, this beloved etextbook examines the most important issues in the field of public

The mission of Management: Leading & Collaborating in a Competitive World, 13th edition, (PDF) by Bateman, Snell and Konopaske is to inform, inspire and instruct college students to learn about management so they become thinkers and doers who succeed in today’s workforce and in life. It emphasizes six essential performance