Category: E-Books

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as

Understanding Business Valuation, 5th Edition, (PDF), simplifies a complex and technical area of practice with real-world experience and examples. Expert author Gary Trugman’s informal, easy-to-read style, includes all the bases in the various valuation approaches, techniques, and methods. Author note boxes throughout the publication draw on Trugman’s expert, practical experience

The Matrix of Race: Social Construction, Intersectionality, and Inequality (PDF/Mobi) for ethnic and race relations courses, is written by 3 leading scholars — Rodney D. Coates, Abby L. Ferber, and  David L. Brunsma — and reflects a very contemporary way of looking at minorities, race, and intergroup relations. Older textbooks use

Mathematical Modeling of Pharmacokinetic Data (PDF) is a concise guide to mathematical modeling and analysis of pharmacokinetic data, this ebook contains valuable methods for maximizing the information obtained from given data. It is an ideal resource for scholars, scientists, and advanced students. NOTE: This sale only includes the ebook Mathematical

Western Civilizations, Brief 5th Edition, (PDF/ePub) is a breakthrough in a long and continuing journey. After the original publication of the Full Edition in 1941, this ebook has been diligently updated by following generations of historians who have kept it at the front of the field in both pedagogical and