Category: E-Books

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

James Kalat’s best-selling INTRODUCTION TO PSYCHOLOGY does far more than cover major theories and studies; it teaches you how to become better at evaluating information. Hands-on “Try It Yourself” activities and summaries of real research encourage you to ask yourself, “How was this conclusion reached?” and “Does the evidence really

The gold standard for criminal justice textbooks – Criminal Justice: A Brief Introduction, 12th Edition, (PDF) offers an authoritative, contemporary, look at crime in America with a focus on courts, police, and corrections. To make information resonate with college students, Dr. Frank Schmalleger asks readers to consider the balance between

Scott Freeman’s Biological Science, 6th Edition, (PDF) is favorite for its Socratic narrative style, its stress on experimental evidence, and its devotion to active learning. Science education research shows that true mastery of content needs a move away from memorization towards active engagement with the material in a personal, focused way. Biological

Motivate your college students to develop their sociological imaginations in Our Social World. Focused on deep learning rather than memorization, Our Social World: Introduction to Sociology, 6th Edition, (PDF) motivates readers to analyze, evaluate, and implement information about the social world; to see the link between the world and personal