Category: E-Books

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

In Intermediate Accounting, Vol. 1, 4th Edition (PDF), authors Kin Lo and George Fisher present the ‘how’ and ‘why’ of reporting accounting information from within an easily-understood theoretical framework. The 4th edition incorporates current International Financial Reporting Standards (IFRS) and Accounting Standards for Private Enterprise (ASPE) where appropriate. Topics Covered

Accounting Principles 12th Edition (PDF) by Weygandt, Kimmel, and Kieso provides college students with a clear introduction to fundamental accounting concepts. The 12th Edition helps college students get the most out of their accounting course by making practice simple. This etextbook allows for new opportunities for self-guided practice allow college

Simplify ECGs! Using a simple-to-understand, step-by-step approach and conversational tone, The 12-Lead ECG in Acute Coronary Syndromes, 4th Edition, (PDF) explains the process of 12-lead ECG interpretation for accurate identification and effective treatment of ACS. This new edition has been streamlined to focus on practice and explanation. It demonstrates to

For courses in comparative criminology, criminal justice systems, and comparative government. Assist students and readers to gain a solid understanding of the diversity in legal systems around the world Comparative Criminal Justice Systems: A Topical Approach, 7th Edition, (PDF) is designed to effectively describe the complexities of justice systems around