Category: Non Fiction

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Drugs, Addiction, and the Brain (PDF) explores the cellular, molecular, and neurocircuitry systems in the brain that are responsible for drug addiction. Common neurobiological elements are emphasized that offer novel insights into how the brain facilitates the acute rewarding effects of drugs of abuse and how it alters during the

This highly respected textbook, Arnold’s Corporate Financial Management, 6th edition (PDF) is comprehensive yet very accessible, with real-world case studies to ground the university students in the application of important concepts. Written with authority by authors steeped in the financial world, the ebook offers a comprehensive survey of the practice

Modern science is at a tipping point. A new page in the history of knowledge opens with the “information paradigm”, a notion that is gradually supplanting the old mechanistic vision inherited from Galileo and Newton. The author of Information and the World Stage: From Philosophy to Science, the World of

Prepping for the MCAT Biochemistry is a true challenge. MCAT Biochemistry Review 2019-2020 (PDF) can be your partner along the way – offering guidance on where to focus your efforts and how to organize your review. This book has been updated to match the AAMC’s guidelines precisely—no more worrying if