Category: Non Fiction

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings

Foundations in microbiology lab work with a clinical and critical-thinking emphasis. Microbiology: A Laboratory Manual, 12th Edition, (PDF) provides college students with a solid underpinning of microbiology laboratory work while putting increased focus on clinical applications and critical-thinking skills, as required by today’s instructors. The textbook is comprehensive, clear, and

DSM-V broke new ground in May of 2013, labeling a new disorder called “behavioral addiction.” Clinicians instantly wanted to know: how is a behavioral addiction different from an impulse control disorder? What are the criteria for determining that some behaviors are addictions instead of impulses? What, if anything, does this

A Unified Approach to Economic Theory Showing a balanced treatment of both classical and Keynesian economics, Macroeconomics 9th Global Edition Global (PDF) provides macroeconomic theory in a big-picture way. Comprehensive coverage makes it easy for readers to evaluate real macroeconomic data used by researchers and policy makers. This textbook uses

Empires and Exchanges in Eurasian Late Antiquity (PDF) offers an integrated picture of Rome, China, Iran, and the Steppes during a formative period of world history. In the half millennium between 250 and 750 CE, settled empires underwent deep structural changes, while various nomadic peoples of the steppes (Huns, Avars,