Category: Textbooks

Become one of the 10,000+ business marketers and owners who have used this bestselling no-nonsense SEO book to increase their rankings and sell more. Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the outcomes, are a complete SEO freshman looking for a large slice of the

Wessner/Dupont/Charles/Neufeld’s Microbiology, 2nd Edition, (PDF) helps build a meaningful connection with the material by integrating primary literature, applications, and examples. The ebook offers an ideal balance between a comprehensive, detailed coverage of core concepts while applying a narrative style that includes many relevant applications and a unique emphasis on current research

An introduction to the world of marketing using a practical, proven, and engaging approach Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that

Alternative Dispute Resolution, 5th edition, (Mobi/PDF) updates and reassesses the “Big 3” of dispute resolution, negotiation, and mediation. Arbitration chapters offer coverage of new key cases, including DIRECT TV and Concepcion. New note materials raise serious questions about these cases and challenge the idea that there exists a national policy

Ernst & Young’s International GAAP® 2019 (in PDF) is a very comprehensive guide (3 volume set) to interpreting and implementing International Financial Reporting Standards (IFRS), setting IFRS in a relevant business context and providing insights into how complex practical issues should be resolved in the real world of global financial