Category: Textbooks

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

Nuestro idioma, nuestra herencia: Español para hispanohablantes (PDF) is a Spanish for Heritage Speakers textbook. It has been specially crafted for students in the United States who grew up speaking or hearing Spanish at home or in their community and who, for the most part, are proficient at speaking and

The Rome IV Diagnostic Algorithms for Common GI Symptoms 2nd Edition (PDF), with guest editor John Kellow, MD, was developed concurrent with that of the Rome IV ebook. Thus we called upon the Rome IV chapter committee members to accomplish this update and revision with the creation of new algorithms, all

Covering everything you require to study for and pass the Pharmacy Technician Certification Board (PTCB) and ExCPT exams, Mosby’s Review for the Pharmacy Technician Certification Examination, 3rd Edition, (PDF) makes exam preparation simple. Review the content you’ll see on the exam with helpful outlines, test-taking strategies and tips, and electronic

With fascinating applications, real-world examples, and clear explanations, this innovative textbook helps uninitiated students comprehend the basic ideas and human influence of groundbreaking learning and memory research. Its exclusive organization into three sections — Brain Substrates, Behavioral Processes, and Clinical Perspectives — allows college students to make links across chapters