Category: Textbooks

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

A practical primer to the modern banking operation, An Introduction to Banking 2nd Edition (PDF) is a comprehensive and jargon-free guide to the banking operation. Written at the foundational level, this ebook provides a broad overview of banking to give students an all-around understanding that allows them to put their

Essentials of Sociology: A Down-to-Earth Approach 12e (PDF) highlights the sociology of everyday life and its relevance to all students’ lives. With personal reflection, wit, and illuminating examples, best-selling author James Henslin stimulates college students’ sociological imaginations so they can better perceive how the pieces of different society fit together.

Machine Design Analysis with MATLAB (PDF) is a highly practical guide to the fundamental principles of machine design which covers the static and dynamic behavior of engineering components and structures. MATLAB has transformed the way calculations are made for engineering problems by computationally generating analytical calculations, as well as providing

Ignite your excitement about behavioral neuroscience with Brain and Behavior: An Introduction to Behavioral Neuroscience, 5th Edition (PDF) by best-selling author Bob Garrett and new co-author Gerald Hough. Hough and Garrett make the field accessible by inviting students to explore key scientific discoveries and theories using detailed illustrations and immersive