Category: Textbooks

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

Human Resources Management in Canada, 13th Edition, (PDF) gives a detailed look at the main topics included in an introductory course, balancing theory and practice.  Suitable for both future HR Professionals and future line managers, it mentions the RPCs that are essential for certification while balancing this with the line

Adapted from Henslins best-selling comprehensive textbook, Henslin’s Sociology: A Down-To-Earth Approach Core Concepts 6th edition (PDF) provides in-depth coverage of 10 high-priority topics that are the foundation of many introductory sociology courses. This unique PDF etextbook offers an economical and concise format without sacrificing depth of coverage. Unlike a “brief”

Cada vez son más los profesores en todo el mundo que están introduciendo a sus alumnos en los principios fundamentales de la economía a través de las obras del premio Nobel Paul Krugman. En la tercera edición del libro Fundamentos De EconomíA 3rd edition (PDF), hemos aprendido que siempre hay

Focus on the clinically relevant aspects of anatomy and bridge normal anatomy to common clinical conditions with Netter’s Clinical Anatomy, 4th Edition (PDF). This visually stunning, easy-to-read, e-textbook features nearly 600 superb Netter-style illustrations that provide essential descriptions of anatomy, pathology, and embryology to help you understand their clinical relevance. Authored by Dr.