Category: Textbooks

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings

Market-defining since it was introduced International Business: Competing in the Global Marketplace, 12th edition (in PDF) by Charles W.L. Hill (University of Washington) and G. Tomas Hult (Michigan State University) sets the standard and is the proven choice for International Business. With the latest new and updated 12th edition, authors

This book, General, Organic and Biological Chemistry 4th Edition has been written for college students preparing for careers in health-related fields such as nursing, nutrition, medical technology, dental hygiene, and occupational therapy. It is also suited for college students majoring in other fields where it is important to have an

Gain a solid foundation in the core accounting concepts as you develop a true appreciation for why accounting is important to any business and a prosperous society with Warren, Reeve, Duchac’s Financial And Managerial Accounting 14th edition (PDF). This latest fourteenth edition clearly demonstrates how accounting is more than just

Garcia’s Hybrid Drawing Techniques for Interior Design (PDF) shows you a flexible and productive design workflow that starts with hand drawing and moves on to digital techniques. In this ebook, freehand and digital images are displayed side-by-side, so that you can choose at each step which method is best for