Category: Textbooks

Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being 12th global edition (PDF) deepens the study of consumer behavior into an investigation of how not having (or having) certain products affects our lives. Esteemed author Professor Solomon looks at how possessions influence how we

Well experiences authors, Ott and Longnecker’s An Introduction To Statistical Methods And Data Analysis 7th Edition (PDF), provides a broad overview of statistical methods for advanced graduate and undergraduate students from a variety of disciplines who have no or little prior course work in statistics. The authors teach college students

Silicon photonics uses chip-making techniques to fabricate photonic circuits. The emerging technology is coming to market at a time of momentous change. The need of the Internet content providers to keep scaling their data centers is becoming increasingly challenging, the chip industry is facing a future without Moore’s law, while

Marshak’s Essentials of Geology 4th edition (PDF) offers up-to-date research, superior visuals, and helps college students to see the world like a geologist. The latest 4th Edition is updated and revised and it offers an engaging, streamlined approach to geologic processes, presented through photographs, visuals, and text, as well as

The Mind’s Machine, 2nd edition (PDF), was written to impart the core concepts of behavioral neuroscience to students in a diverse range of disciplines, including not only psychology and the other life sciences, but philosophy, media studies, art, linguistics, and the like. Through the use of streamlined textbook, novel pedagogical