Category: Textbooks

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Microalgae in Health and Disease Prevention (PDF) is a thorough reference that addresses the historical and possible use of microalgae, its extracts, secondary metabolites, and molecular constituents for improving human health and preventing diseases. Every chapter features an overview, and the ebook includes coverage of microalgae biology, harmful algae, the

Featuring an engaging, conversational, and student-friendly writing style, The Process of Social Research, 2nd Edition, (PDF) introduces college students to the basics of research. It puts a unique emphasis on the process with flowcharts in each chapter that offer step-by-step guides for conducting social research and evaluating the research of

C How to Program, 8th Global Edition, (PDF) is a complete introduction to programming in C language. Similar to other textbooks of the Deitels’ How to Program series, the ebook serves as a detailed beginner source of information for school students looking to board on a career in coding, or

The Kanban Maturity Model (KMM)l is a novel, powerful tool for consultants and coaches advising medium and large enterprises on transformation and development using the Kanban Method. From the author of the popular Kanban: Successful Evolutionary Change for your Technology Business, David J. Anderson, along with Teodora Bozheva, Kanban Maturity