Category: Textbooks

Marketing Management, 2nd Edition, (PDF) has been redesigned and revised, yet remains true to the approach that has fuelled the success of the earlier version: clearly presented theories, simple language, and real-world examples taken from the market that reveal the business world. This practical introduction to marketing presents future marketing

Essentials of Life-Span Development, 5th edition (PDF) was updated to help meet the ever-changing needs of psychology students in the lifespan course. Research shows that university students today learn in multiple modalities. Not only do their work preferences tend to be more visual and interactive, their reading and study sessions

Guide university students through complex material with a proven learning goal system.  This system—a hallmark feature of Principles of Managerial Finance 14th edition (global) — weaves pedagogy into concepts and practice, giving university students a roadmap to follow through the textbook and supplementary tools. In Principles of Managerial Finance, 14th Global

Develop your critical thinking and clinical reasoning skills, using “Winningham’s Critical Thinking Cases in Nursing: Medical-Surgical, Pediatric, Maternity, and Psychiatric 5th Edition (PDF)” with 150 realistic case studies from the 4 major clinical practice areas: medical-surgical, pediatric, maternity, and psychiatric/mental health nursing. Each case covers a common problem, drawn from

This teaching and research volume has been composed in honor of Rosalie Tung, a prominent institution builder, educator, and thought leader in the field of international business (IB). The volume addresses Rosalie Tung’s main research emphasis in a career that has already spanned numerous decades, namely the analysis of distance