Category: Textbooks

CULTURE AND VALUES: A SURVEY OF THE WESTERN HUMANITIES, 8th edition, (PDF) takes you on a fascinating tour of some of the world’s most significant examples of music, art, literature, and philosophy from the beginnings of civilization to today. New features in this latest 8th edition are designed to make

Integrated Advertising, Promotion, and Marketing Communications 8th global edition speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This textbook covers

Culture Counts, 4th Edition, (PDF) is a brief introduction to anthropology focusing on the concept of culture. With this textbook, you will gain a better understanding of the world today and how you can interact cross-culturally, solve problems, and effect positive change. The authors draw you into the ebook’s concepts

The authors bring more than 25 years of unmatched experience to this “Statistics for Business and Economics 12th Edition” revised PDF textbook, along with sound statistical methodology, a proven problem-scenario approach, and meaningful applications that clearly demonstrate how statistical information informs decisions in the business world. Thoroughly updated, the etextbook’s

In this Personality Psychology: Domains of Knowledge About Human Nature, 6th edition, (PDF), Randy Larsen, and David Buss dynamically show how scientists approach the study of personality. Major findings, both classical and contemporary, are offered in the context of six key domains—Biological, Dispositional, Intrapsychic,  Social and Cultural, Cognitive/Experimental, and Adjustment—providing