Category: Textbooks

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

As the world grows increasingly interrelated, data communications have become a key aspect of business operations. Mobile and wireless technology allow us to flawlessly transition from work to play and back again, and the Internet of things has brought our vehicles, appliances, and homes into the network; as life increasingly

This ebook Retail Analytics: Integrated Forecasting and Inventory Management for Perishable Products in Retailing (PDF) addresses the challenging task of inventory management and demand forecasting in retailing. It analyzes how information from point-of-sale (PoS) scanner systems can be used to improve inventory decisions and develops a data-driven approach that integrates

In its 40th anniversary edition, Julien’s A Primer of Drug Action, 13th Edition, (PDF) continues to evolve side by side with the field it includes, drawing on the expertise of its authors in basic science, medicine, and clinical science to provide the most current and comprehensive guide to psychopharmacology available.

Drawing upon joint 35 years of clinical experience in addition to the reflections of associates in the field, Understanding Ethics in Applied Behavior Analysis, (PDF) offers the foundation for a lifelong journey of ethical practice in service for persons with autism spectrum disorder (ASD) and other developmental disabilities. This ebook